NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
Remember the days when only die-hard nerds could get something online? Luckily they are long gone! First, third-party sites simplified online content publishing – but at the expense of your content, freedom and privacy. Now is the time to publish with ease on your own terms (as long as those terms don’t include a protection […]
This article aims to help people optimize their current content and improve the quality of their content. Too often companies shell out money to create more and more content while failing to use what they already have. After decades of the “content is king” hype most businesses by now have some kind of content. I […]
It was probably Rand Fishkin at Moz who has coined the term link magnets for linkable assets that earn links and engagement like no other. I finally appreciated the term and its meaning – especially in contrast to link bait. I continued to use the term but it wasn’t until Brian Dean of Backlinko explained it. […]
Spoiler alert: yes, you can optimize for “zero results” but you have to abandon your legacy “search engine optimization” mindset to achieve that. What happens when there are no results left? You can’t rank anymore but you can make people ask Google for you your brand and your products when using a holistic popularization approach. […]
Perhaps the most talked about topic in SEO, “content methodology”. Every optimizer has their opinion on what makes great SEO content, and we’re no different. But what does the data say about content length and what can we learn by applying a little logic? By now you’ve probably seen the statistics: the Web is […]
Annoying pop-ups may result in more subscribers but they also ostracize many other visitors. Luckily you don’t have to resort to cheap workarounds when you design your site in a conversion-oriented manner from the start. Getting subscribers doesn’t have to be about annoying people. Building your audience doesn’t work by force. Building a store in […]
For years I have been receiving numerous outreach messages I simply couldn’t reply to or act upon for a manifold reasons. There seems to be a real disconnect between the outreach messages marketers or PR people send and the reality of actual bloggers who are meant to write about products. I’m going to point out […]
There’s a current Web design trend that’s disadvantageous to your overall success on the Web. It’s called one-page websites – sites that only have one page and instead of linking to internal pages, just scroll when you click on the navigation. Single-page websites are neither findable nor sharable, and the user experience of unexpected scrolling is […]
Recently I revisited the concept of flagship content which I have successfully implemented numerous times in the past. Back then, though, it was a bit fuzzy. I created it more intuitively without analyzing how I did it exactly. Last week I had to explain it again to a consulting client, so I came up with an easy to […]
A year and a half ago I spoke at a print media conference. It was all doom and gloom about how newspapers get closed down all over the place and how the future is about the Web. That’s true but only to some extent. Many problems are self-made, others are about unused opportunities, SEO for […]
Did you know? While the SEO and PR people are frantically training their outreach muscle there are already agencies that do outreach full time without even calling it marketing, PR or SEO. What do they do differently? Now don’t get me wrong. I have seen plenty of very promising and even quite advanced outreach methodology […]
I remember the time when there was no Google and cluttered Web portals were the rule. Simplicity was the key to Google’s success, along with the quality of results. People rejected information overload and chose a clean interface and search result structure. Google also succeeded because it didn’t mix sponsored (paid) results with organic (non-paid) results. […]
Just a few years ago there was a lot of talk about how blogs would be abandoned for Facebook and other social channels. But new data shows that blogging is celebrating a comeback and actually yields more value than other social channels What happened to the “blogging is dead” and “end of the golden age” […]
SEO gets more difficult. PPC is easier. Google opportunism pays. Are we following the mainstream, aka the path of least resistance? For almost a decade I have compared SEO to getting a driver’s license, while PPC is like paying for a taxi each time you want to get somewhere. Now imagine that just one company […]
Did you know that you need just a few lines of code to protect yourself from mail address harvesters content framers URL spoofers and polluters? I’ve used three tiny JavaScripts for several years and still wonder why most websites don’t. These scripts can also help you improve and track your site. Coding like it’s 1999 […]
