I’ve read a lot of discussion about Inbound and Outbound marketing lately, and what mystifies me is the premise that Inbound is somehow less expensive yet more effective than Outbound. The Inbound Marketing industry that has recently sprung up obviously has a vested interest in supporting this argument, but I think a reality check is […]
It’s not uncommon for a site to have mutiple domains and sub-domains pointing to the same content. For example, you can get to this site using sitening.com or www.sitening.com. But for on-site SEO it is important that all requests are 301 redirected to a single hostname. If Google can get the same content by going […]
Google has reached a monopolistic milestone with its recent changes to the treatment of paid links. While I believe they are still operating within reason, they are edging ever closer to the danger zone, after which I will not be surprised to see regulatory intervention. Recent changes to Google’s index have been focused around the […]