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The Raven Blog

We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.

Inbound Marketing Mania

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How to Stay Safe from Duplicate Content & 301 Redirects?

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Google vs Text Link Ads

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Posts written by Scott Holdren

Inbound Marketing Mania
By Scott Holdren

August, 2009

Inbound Marketing Mania

I’ve read a lot of discussion about Inbound and Outbound marketing lately, and what mystifies me is the premise that Inbound is somehow less expensive yet more effective than Outbound. The Inbound Marketing industry that has recently sprung up obviously has a vested interest in supporting this argument, but I think a reality check is […]


How to Stay Safe from Duplicate Content & 301 Redirects?
By Scott Holdren

December, 2008

How to Stay Safe from Duplicate Content & 301 Redirects?

It’s not uncommon for a site to have mutiple domains and sub-domains pointing to the same content.  For example, you can get to this site using sitening.com or www.sitening.com.  But for on-site SEO it is important that all requests are 301 redirected to a single hostname. If Google can get the same content by going […]


Google vs Text Link Ads
By Scott Holdren

October, 2007

Google vs Text Link Ads

Google has reached a monopolistic milestone with its recent changes to the treatment of paid links. While I believe they are still operating within reason, they are edging ever closer to the danger zone, after which I will not be surprised to see regulatory intervention. Recent changes to Google’s index have been focused around the […]