Google doesn’t often disclose ranking signals, but when they do the search marketing industry works itself into a tizzy. A perfect example is its recent announcement that going HTTPS could provide a slight rankings boost. All of a sudden I have seen hosting and domain registrar companies offering SSL certificates “to give that ranking boost.” Here’s […]
It seems like everyone has an idea of what ‘SEO’ means these days – whether it’s correct or not. It used to be that an agency needed to explain SEO from top to bottom to a potential client, but lately clients at Summit Web Solutions are more often coming to us with a pre-formed idea […]