NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
NEW! Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights
We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game.
Update 10/28/2018: The API for Google Search Console that powers our Search Analytics tools has been updated to include up to 16 months worth of data! This change has now filtered through our API protocol and you can access that same range of data within Raven too! It’s never easy to stay on top of […]
Most of us don’t start blogging with the goal of making money. It’s a chance to share your expertise, sharpen your skills, or build authority within your niche. But the hours of writing, editing, promotion, and website maintenance add up quickly. It’s normal to start wondering if it’s possible to cover your costs or even […]
The first time I heard the term “dark social,” I immediately envisioned some wizard sitting cross-legged in a tapestry cloaked bedroom, surrounded by slow-burning candles, a cloud of incense smoke, with different sized crystals. It turns out dark social has nothing to do with magic, but it can cause a real headache for social media […]
As a small business owner, you’ve probably got a lot on your plate. And it’s not always easy to know where your time is best spent. This is especially true when it comes to marketing. With limited hours and endless options, it’s normal to feel overwhelmed. It’s not easy to find your best return on […]
It’s no secret we’re big YouTube fans at Raven. For years, we’ve kept our channel freshly loaded with playlists of online trainings, tutorials, customer reviews, interviews and more. It’s become an integral part of our content marketing strategy, as well as a method for communicating with and educating our customers. Despite the growing push for […]
The goal of marketing is to reach your target audience at the right time. Social media marketers have to consider the short attention span of their followers and diminishing shelf life of their message. This is why repetition gives their carefully crafted message the best chance of survival. But what content should be repeated and how often?
It’s hard not to notice video’s growing importance as a tool in every smart marketer’s arsenal. This past fall, Facebook began urging publishers to upload video content directly to their platform, and these users have been enjoying the rewards of increased reach and engagement ever since. Last week, Twitter announced that users now have the […]
As a young marketing professional, you’re probably hustling to impress your employers by sharing brilliant ideas, working hard to execute them, and proving your strategies convert. In an industry that’s changing incessantly, you’re faced with the challenge of proving yourself daily. It’s essential to stay on top of social media marketing and the latest trends or risk […]
Ever since Matt Cutts, head honcho of Google’s Web spam team, announced one year ago this month that Facebook and Twitter signals are not part of the search engine’s ranking algorithm, digital marketers have publicly expressed a collective “WTF?” regarding social media’s impact on driving organic SEO. While there may be digital marketers who identify […]
