As the iPhone-at-Verizon dust settles...

Marketing

As the iPhone-at-Verizon dust settles…

What were your first thoughts when Verizon announced the iPhone would be available on the wireless network? Did you rejoice in the promise of actually making phone calls with the iPhone? Or did you think of major implications to the mobile market, wireless carrier competition and technology advancement? Here’s what caught analysts’ attention following this week’s news:

Of course there was the to-be-expected speculation on iPhone sales numbers. Estimates range from 9 million to 12 million iPhones activated on the Verizon network in 2011.

Where will these new customers come from? According to data collected last year, 51 percent of current Verizon customers said they were likely to purchase an iPhone if it were available through the wireless service carrier. In the same survey, 47 percent of AT&T iPhone users said they would consider switching to Verizon if the iPhone was available.

AT&T’s position is to brush off the coming competition from Verizon by dismissing Verizon’s CDMA network capabilities, including the inability to use the Web while on a call. Rival wireless networks are also reacting to the news. A new T-Mobile ad campaign pokes fun at both AT&T and Verizon.

As for competition among device makers, recent reports indicated that the Android mobile operating system is growing in market share, at 26 percent. Research In Motion has struggled to hold the lead, dropping from nearly 38 percent last August to 33.5 percent of the market currently. Most analysts expect the availability of the iPhone with Verizon will cut into the growing Android market share.

Raven on iOS

Raven iOS iPad and iPhone App

Whatever you thought when the long-anticipated news was finally official, there’s no question that Raven can be conveniently accessed from the popular mobile gadget. The Raven Tools iOS app for iPhone and iPad provides a customizable dashboard that can be used to check the status of any of your campaigns, including analytics data, ranking results, goal conversions and the full suite of powerful campaign management and optimization tools you rely on from Raven. It’s the same powerful Internet marketing data in a beautiful interface for your device on the go, no matter the network.

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Arienne Holland is the Director of Marketing and Customer Experience at Raven. She divides her time between outreach, writing, teaching and understanding developers. Before Raven, Arienne spent more than a decade as an editor and graphic designer for Gannett. She was a 2010 Pulitzer Prize Finalist for team breaking news journalism. She likes bread, books and bourbon.

More about Arienne Holland | @RavenArienne

Tell us what you think

  • http://twitter.com/NickStamoulis Nick Stamoulis

    I for one am a Verizon customer who will not be switching to the iPhone, I have the Droid and I swear by its capabilities. As a businessperson, the Droid has all the functionalities I need. Of course I do anticipate that there will be a huge drop in Android users now, as the iPhone is such a desired piece of technology.

  • netmeg

    Allow me to rave on the Raven iPad app. Love it love it love it!