Apple's Marketing Spanks Microsoft's Marketing

Marketing

Apple’s Marketing Spanks Microsoft’s Marketing

It’s hard to sell something you don’t really believe in. That’s the assumption I’ve been making with Microsoft’s new ad campaign, created by Crispin Porter & Bogusky. Microsoft has thrown some $300 million dollars at CP&B to make them pretty again, but the only thing they’ve been able to do is a sloppy job of plastic surgery. The entire campaign has seemingly been sloppily handled, as indicated by an abrupt confusion and stop of the Gates & Seinfeld ads and the overtly touted spending budget. With such PR and marketing gaffes, it’s made Microsoft once again an easy target, as seen in Apple’s new commercial, Bean Counter.

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