Anatomy of a Professional Link Request


Anatomy of a Professional Link Request

Admit it, you suck at sending link requests. When you send a link request, you say something like, “hey dude, check out this link, link exchanges are cool too, and if you want to be cool you should link to me.” You’re pathetic. We’re all pathetic. Which is why we could learn a thing or two from the uber PR people at Guerilla PR. Watch and learn from the masters

Subject: Post Idea for xxxxxxxxxx
Date: December 19, 2007 6:45:38 PM CST

Blah, blah, blah, the usual From: To: crap.

Dear xxxxxx,

My name is xxxxxxxx, and I’m the Outreach Manager for Guerilla PR, Inc. ( I’m writing to you because I think that the new RealPlayer ® might be of value to you and xxxxxxxxxx readers.

Use the very first sentence to pimp your own spam professional marketing service. Also give yourself a title like king spammer Outreach Manager. Then remind them of that crappy product you’re hawking.

We’re currently working with RealNetworks to help promote the release of their new RealPlayer (, which has changed quite a bit since their last version. The new version is now more of a video tool and utility that enables a user to instantly download streaming videos in the most popular formats (except DRM-protected videos) to their hard drive and to share the links with friends from the library they are creating. The player also enables users to watch videos without an Internet connection.

In the next paragraph, use the word new a lot and emphasize how totally rad it is now, as compared to how totally crappy it’s been up to this point.

Once the player is installed, a user watching videos on YouTube, Break, Metacafe and other similar sites will see a “Download This Video” button automatically appear directly above the video, enabling them to save it to their hard drive with a single click.

Explain how your product circumvents the ToS of other websites and let’s you steal their content and save it on your computer.

With the new RealPlayer Plus, a user can transfer downloaded videos to their iPod and burn them to DVD to watch whenever and wherever they want.

Then let them know that if you give them money for their crappy product that steals stuff on other websites, you can have the privilege of converting and copying them to iPods and DVDs. Sweet!

I’d love to send you a complimentary copy of RealPlayer Plus (which is normally $39.99) for you to check out, and if you like it, write a review. If you’re interested, please email me back and I’ll send you the download URL, username and password for such.

Whoa! Whoa! Now you’re just blowing my mind. You want to send me the Plus version for FREE!!! Okay, forget all that stuff I said before. Now I’m interested. Just tell me where to add the link and what anchor text to use.

We have also developed a backend electronic press kit for the RealPlayer containing a how-to slideshow and videos (including a Zombie demonstration of the RealPlayer), banners, press releases and much more for your convenience. You can find this at

Oh. Uh huh. Just send me my free Plus version already.

Please confirm receipt of this email and let me know if you would like to receive a complimentary copy of the player. Thanks.

What? Do I have to email you twice or something? Send me my free stuff already, already!

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