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Advanced “Access Rights” for Internet Marketers

Unlike other Internet marketing tools, Raven has an advanced “access rights” system that controls all of the data and tools each user on your account has access to. Raven allows you to specify access for any type of user, including link builders or clients who simply wants to see their analytics and organic search rankings.

The first step in assigning access rights to a user account is to create a role in the Role Manager. Here’s a step-by-step guide to setting up roles and assigning those roles to users in Raven:

Setting Up User Roles in Raven

1. Go to Admin tab, select Role Manager


2. Select which role you would like to set up: sub-user or read-only. Note: Sub-users will count towards the number of users you have in your account (2 for Pro, 8 for Agency), but you have an unlimited number of read-only users you can assign.


3. Choose the access levels on all of the sections within Raven you’d like to assign to that role


If you select “None” on any of the sections, those tabs will not be visible to the user whenever they login to Raven.

Setting Up New Users and Assigning Roles in Raven

1. Go to the Admin tab, select User Manager


2. Select either “Add Sub-User” or “Add Read-Only User”


3. Enter the user details


4. Assign a role to the user. When you create a new subuser or read-only user in the User Manager, the Default Role is set to None. We recommend that the Default Role stay set to None, especially for user accounts that are being used by clients.

When Admins initially set up websites, profiles and users, they will sometimes change the Default Role to the role they want the user to have for their account. That’s fine if you only have one profile, or if you want that user to have access to all profiles with that role by default. However, that’s not ideal if you’re going to have several profiles, and will be adding more profiles in the future, and you only want them to have access to one or more profiles.

If you want a user to only have access to one or more profiles, and you don’t want them to automatically have access to a profile that might be created in the future, you should keep the role set to None. By default, all of the profiles for a user are set to Use Default, which in this case is set to None.


5. Need to limit a user to a single profile or website? Assign the role you’d like to use for just that profile. Then, to then limit access to websites within that profile, check the box next to Customize for access to specific sites.

White Labeling Makes It Even Better!

When you couple the advanced access rights available in Raven with our white label capabilities, it creates an ideal environment for both your team and your clients. Raven’s white label features allow you to use your own logo, colors and domain name. You can even place a secure login form on your own website for your clients to use when they login to your white labeled version of Raven.

Alison Groves is the User Evangelist for Raven Internet Marketing Tools. She helps make the things that make dreams take flight. She likes sports, yelling, and yelling at sports.

More about Alison Groves | @RavenAlison

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