In the Internet marketing world, it’s easy to get swept up into an echo chamber. We’re all creating content, reading each others’ content and hanging on Matt Cutts’ every word.
But following my post on 10 unique sources to find content to share at Shareaholic, I’ve been thinking about content curation and perspective.
Listening to (and curating) only industry talk makes you a pretty boring conversationalist, and doesn’t allow your brain to do the important work of associating freely to come up with new, big ideas.
Luckily, content curation doesn’t have to mean passing along the same old stuff. Here’s a look at 7 offbeat curators in industries from music to art to…general weirdness. Need a dose of something different? Check them out and broaden your definition of curation.
Maria Popova calls herself an “interestingness hunter-gatherer and curious mind at large” – pretty much the best definition of the new curator that I’ve heard. Her site, Brain Pickings, takes 450+ hours a month to curate and edit and runs the gamut of culture, philosophy, social science, books, art and design.
Making contemporary art accessible, exciting and part of the daily experience of discovery is where The Jealous Curator excels. “I may not have actual gallery walls, but thanks to the Internet I have all of the white space any curator could ever want… and there are no nail holes to fill,” she says by way of explaining her mission. (To the right is some of the art she’s jealous of – the “lovely, scary, washy watercolors” of Australian artist Tara Marynowsky).
Yes, mixtapes are curation, too. And whether you need a playlist specifically for writing, commuting or even doing laundry, Stereomood’s got you covered with specialized playlists designed for incredibly specific moods and activities.
The stunts! The snark! The sheer joy the whole site takes in turning journalism on its head! The Gawker empire has perhaps done the most legwork of any site when it comes to putting content curation and aggregation on the map. The “gossip” site’s 30,000-foot view of news, pop culture and celebrity makes for fascinating reading, and the site’s experiments in commenting systems are worth watching for community managers.
What started out as gay dating website is now one of the the chicest online shopping experiences. And what separates Fab from plain old Groupon? Curation. Fab’s focus is on design, and selections are tightly focused to its mission of being the “world’s most valuable design resource.”
6. Le Meme
Internet culture gets the “museum” it deserves at Le Meme – weird, funny, disturbing and very often NSFW (you’ve been warned). This site is a compendium of memes, GIFs, viral photos and more, updated often for a restless populace. “A lot of the content we post holds a mirror to the way people use the Internet,” said Jonathan Vingiano, the Brooklyn-based GIF artist who created the site.
jonathan fisher via Compfight
This left-of-center music collective made its name based on a radical idea in music festivals: artists select their own lineups. For more than 10 years now, festivals have been curated by the likes of bands including Animal Collective, Pavement and The Flaming Lips, filmmakers including Jim Jarmusch and Vincent Gallo and even Simpsons’ creator Matt Groening.
Know a unique curator? Tell me about it in the comments. And for 10 more traditional content curation sources, check out my post at Shareaholic.