3 kick-ass ways to use Raven's new Site Performance

Features and Updates

3 kick-ass ways to use Raven’s new Site Performance

It’s simple, versatile and chock-full of data. It’s our latest Raven feature, Site Performance.

Site Performance is designed to automatically check and report on 30+ SEO, site and social metrics, all with one click of a button.

This opens up a whole range of possibilities in regards to sales opportunities, competitive analysis and monthly reporting. Here’s a closer look at three diverse ways to use Site Performance.

Sales proposals

When we were an agency, I would have killed to have a tool like this. Combined with the new Site Auditor, you can now easily present the status of a potential customer’s site and pinpoint trouble areas that you can fix or improve.

Site Performance PDF Report

Some of my favorite metrics include:

  • Site Auditor data including proper redirection, robot.txt, Google Analytics tracking code, potential crawl issues, malware detection (and now schema detection, too).
  • Social widget/button integration checks.
  • Number of likes and shares of the domain on Twitter, Facebook and Google+.

Competitive analysis

The Site Performance tool allows you to compare up to two other websites against the one you’re working on. If you already have competitors in the Competitor Manager, you can choose one from the dropdown menu.

Competitor Comparison

To add a new competitor, simply click on the Add Competitor button.

When you add a new competitor in Site Performance, Raven automatically adds it to the Competitor Manager, too.

Monitoring and reporting

Site Performance automatically updates all of its data whenever you visit the tool (or every two weeks if you don’t visit that often), making it easy to review how your site is improving and compare it against competitors anytime.

Monitor Changes

You can also include Site Performance data in your client reports. The Report Wizard module allows you to choose multiple competitors, and – like all reports – you can schedule it and have it automatically sent to your clients each reporting period.

Report Wizard Module

Get a guided tour

Want to know more? Join Raven’s Jonathan Moreland at noon CDT on Friday, April 26 for a live webinar tour of Site Performance. In a 30-minute session, he’ll go over features and reporting options and show you even more creative ideas for using Site Performance for new business development, keeping an eye on competitors and more. Sign up now!

Have you given Site Performance a try? Let us know how you’re using our newest tool in the comments! Got improvement suggestions or questions? Let us know at support@raventools.com.

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Jon is the co-founder and Chief Product Officer (CPO) for Raven Internet Marketing Tools.

More about Jon Henshaw | @RavenJon

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