28 definitions of social media ROI

28 definitions of social media ROI

Recently on our Facebook page we asked a simple question. The topic? Only a few little words, but so capable of striking fear into the hearts of social media marketers everywhere.

Social-media-ROI-is

As for the answers, we got everything from “blahblahblah” to “fun and profitable” (we’re definitely going to follow up and find out HER secret!).

Here’s a look at the Raven community’s (always smart and outspoken) responses.

social-media-ROI-FB1 social-media-ROI-FB2 social-media-ROI-FB3 social-media-ROI-FB4

The answers we got were so interesting that I posed the question on our Twitter account:

And our Google Plus page too:

gplus-social-media-ROI

Contrary to the “social media ROI is impossible” camp (and I feel you, I really do), I think social media ROI is possible. But no one said it would be easy.

I recently spoke on just this topic – Understanding Social Media ROI – at SMX West with a great panel including Monique Pouget of ThunderSEO, Merry Morud of aimClear and Tami Dalley of Buddy Media.

Check out my slides below. I hope they help get you started on a realistic strategy to find YOUR social media ROI.

Do more, spend less, measure the right stuff. Yeah, we can help with all that. Sign up for a free 30-day trial of Raven Tools today!