What is it about reviewing a year that makes everything seem so poignant and dramatic?
I mean, just try and watch this Google Zeitgeist video without getting a little choked up.
In online marketing this year, most of us were more likely to be weeping about losing our keyword data thanks to Google’s secure search, or Facebook throttling our ability to reach our fans.
But there was also plenty of innovation and opportunity. Here’s a month-by-month look at the year in online marketing. (Click on any photo for more context on the item.)
Facebook unveils Graph Search
Oreo tweets to infamy
Burger King hacked
Twitter launches ads API
Google debuts Universal Analytics
New look for Google+
Google AdWords adds advanced campaigns
Facebook reimagines News Feed
Pinterest adds analytics
Google suit settled
Dove campaign captures viewers
Emoticons come to Facebook
Upworthy gains steam
Peguin 2.0 unleashed
Gmail redesigns inbox
Amy’s Baking is social media ‘don’t’
Leak implicates Internet companies
Instagram adds video
Yahoo acquires Tumblr
Facebook shows off new Insights
Google vs. PR?
Facebook Graph Search for all
Chipotle ‘hacks’ its own account
LinkedIn launches sponsored updates
Google invites explorers to Glass
Google Keyword Planner debuts
In-depth articles take spotlight
Pinterest launches sponsored pins
Google Hummingbird debuts
Chipotle ad dazzles
Instagram hits new heights
100% (not provided) approaches
Instagram launches ads
Medium opens to public
Twitter goes public
Internet embraces Batkid
Buzzfeed hits traffic record
Snapchat gambles big
Facebook changes Newsfeed
Google+ debuts Post ads
WestJet tugs hearts with “Christmas Miracle” video
Facebook tries promoted video ads
Rap Genius gets Google’s wrath
Whew! Quite a year for marketers. What did I miss – and which events had the biggest impact on you? Let me know in the comments!
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Courtney Seiter wrangled a smart, savvy community of Internet marketers as Raven's first Community Manager. She moved on from Raven in January 2014, but her social media and writing advice stands the test of time.