2013: The Year in Online Marketing

Marketing

2013: The Year in Online Marketing

What is it about reviewing a year that makes everything seem so poignant and dramatic?

I mean, just try and watch this Google Zeitgeist video without getting a little choked up.



In online marketing this year, most of us were more likely to be weeping about losing our keyword data thanks to Google’s secure search, or Facebook throttling our ability to reach our fans.

But there was also plenty of innovation and opportunity. Here’s a month-by-month look at the year in online marketing. (Click on any photo for more context on the item.)

JANUARY

Vine launches

Twitter debuts short video service Vine
Twitter debuts short video service Vine

Facebook unveils Graph Search

Facebook introduces Graph Search to a closed beta
Facebook introduces Graph Search to a closed beta

FEBRUARY

Oreo tweets to infamy

Oreo's timely Super Bowl tweet
Oreo’s timely Super Bowl tweet launches a thousand blog posts about real-time marketing

Burger King hacked

Burger King's Twitter account was hacked
Burger King’s Twitter account was hacked, creating a strange trend of real and faked hacks that would continue throughout the year.

Twitter launches ads API

Twitter launches Ads API
Twitter launches Ads API

MARCH

Google debuts Universal Analytics

Google Universal Analytics
Google Analytics expands its universal analytics

New look for Google+

Google+ unveils a redesigned look
Google+ unveils a redesigned look with giant profile photos

Google AdWords adds advanced campaigns


Facebook reimagines News Feed

Facebook revamps the News Feed
Facebook revamps the News Feed

Pinterest adds analytics

Pinterest adds analytics
Pinterest adds analytics

APRIL

Google suit settled

Google reaches antitrust deal
Google reaches antitrust deal

Dove campaign captures viewers


Emoticons come to Facebook

Emoticons and activities come to Facebook statuses
Emoticons and activities come to Facebook statuses

MAY

Upworthy gains steam

Upworthy hits record high
Upworthy reaches a milestone of 30 million unique monthly visitors

Peguin 2.0 unleashed

Penguin 2.0 rocks search marketers
Penguin 2.0 rocks search marketers

Gmail redesigns inbox

Gmail unveils new tabbed inbox
Gmail unveils new tabbed inbox

Amy’s Baking is social media ‘don’t’

Amy's Baking Company cooks up one of the biggest social media meltdowns of all time
Amy’s Baking Company cooks up one of the biggest social media meltdowns of all time

JUNE

Leak implicates Internet companies

PRISM Powerpoint slide
The PRISM/National Security Agency leak reveals that Facebook, Google and more major Internet companies allow the government direct access to users’ data

Instagram adds video

Instagram adds video
Instagram adds video

Yahoo acquires Tumblr

Yahoo acquires Tumblr
Yahoo acquires Tumblr

Facebook shows off new Insights

Facebook revamps Insights
Facebook revamps Insights

JULY

Google vs. PR?

Did Google kill PR? Um, no
The PR industry has a minor freak-out when Google Webmaster Tools updates its link schemes guidelines to prohibit “links with optimized anchor text in articles or press releases distributed on other sites.”

Facebook Graph Search for all

Facebook opens Graph Search to public
Facebook opens Graph Search to public

Chipotle ‘hacks’ its own account

Chipotle fakes a Twitter hack
Chipotle fakes a Twitter hack in a baffling PR stunt

LinkedIn launches sponsored updates

LinkedIn launches sponsored update ads
LinkedIn launches sponsored update ads

Google invites explorers to Glass

google-glass-invite
Google rolls out invitations for Google Glass with the Glass Explorer program

AUGUST

Google Keyword Planner debuts

Google's Keyword Planner replaces Keyword Tool
Google’s Keyword Planner replaces Keyword Tool

In-depth articles take spotlight

Google emphasizes in-depth articles with special designation
Google emphasizes in-depth articles with special designation

SEPTEMBER

Pinterest launches sponsored pins

Pinterest announces sponsored pins
Pinterest announces sponsored pins

Google Hummingbird debuts

Google rolls out its Hummingbird update
Google rolls out its Hummingbird update

Chipotle ad dazzles

Chipotle "Scarecrow" video
Chipotle’s highly successful “Scarecrow” video propels content marketing forward

Instagram hits new heights

instagram
Instagram reaches 150 million monthly active users

100% (not provided) approaches

Google moves to secure search
Google moves to secure search

OCTOBER

Instagram launches ads

Instagram adds advertising
Instagram adds advertising

Medium opens to public

Blogging platform Medium launches to the public
Blogging platform Medium launches to the public

NOVEMBER

Twitter goes public

Twitter goes public
Twitter goes public

Internet embraces Batkid

Batkid
Social media powers the viral story of Miles Scott, 5, in remission from leukemia, whose Batkid wish was granted by the Make A Wish Foundation.

Buzzfeed hits traffic record

Buzzfeed
BuzzFeed has its biggest traffic month ever, reaching more than 130 million unique visitors globally

Selfies rule

Selfies
Oxford Dictionaries names “selfie” the word of the year

Snapchat gambles big

Snapchat
Snapchat turns down a reported $3 billion offer from Facebook

DECEMBER

Facebook changes Newsfeed

Facebook tweaks algorithm to focus on news stories
Facebook tweaks algorithm to focus on news stories, lowering the reach of brands

Google+ debuts Post ads

Google+ Post ads
Google+ Post ads are placed across Google’s Display Network, driving users back to the brand’s Google+ profile.

WestJet tugs hearts with “Christmas Miracle” video


Facebook tries promoted video ads

Facebook tests promoted video ads
Facebook tests promoted video ads

Rap Genius gets Google’s wrath

rap-genius-google
Google removes lyrics annotation site Rap Genius from search results after investigating a linking scheme.

Whew! Quite a year for marketers. What did I miss – and which events had the biggest impact on you? Let me know in the comments!

Courtney Seiter wrangled a smart, savvy community of Internet marketers as Raven's first Community Manager. She moved on from Raven in January 2014, but her social media and writing advice stands the test of time.

More about Courtney Seiter

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